Marketing Strategy and Marketing Plans

Today’s marketing teams face several market challenges as increasingly demanding customers, in a changing scenario, with high competitiveness between brands, require new marketing strategies that allow brands differentiation in the market.

Support the development of market Strategies, Marketing Plans or develop specific projects in areas such as:

Market Benchmarking

Competitive studies and analysis, identifying the main players in the market, market shares, positioning and brand image, differentiating factors, satisfaction levels, purchase intention and recommendation.

Product Development

New products and services development, from concept to business case, development and go-to-market strategies.

Sales and distribution channels

Sales models and processes definition, commissioning and incentives, training and sales information, indirect and direct channels management and sales campaigns.    

Pricing Models

Price positioning studies, design of new pricing models, campaigns and promotions design and evaluation

Customer relationship and communication

Evaluation and definition of campaigns and communication actions based on customers, contact channels, contact policy, communication cycles and digital marketing.

B2B strategies

Marketing strategies definition for the business to business (B2B) segments with regard to pricing policies, sales team management, product portfolio and customer support.