Marketing Strategy and Marketing Plans
Today’s marketing teams face several market challenges as increasingly demanding customers, in a changing scenario, with high competitiveness between brands, require new marketing strategies that allow brands differentiation in the market.
Support the development of market Strategies, Marketing Plans or develop specific projects in areas such as:
Market Benchmarking
Competitive studies and analysis, identifying the main players in the market, market shares, positioning and brand image, differentiating factors, satisfaction levels, purchase intention and recommendation.
Product Development
New products and services development, from concept to business case, development and go-to-market strategies.
Sales and distribution channels
Sales models and processes definition, commissioning and incentives, training and sales information, indirect and direct channels management and sales campaigns.
Pricing Models
Price positioning studies, design of new pricing models, campaigns and promotions design and evaluation
Customer relationship and communication
Evaluation and definition of campaigns and communication actions based on customers, contact channels, contact policy, communication cycles and digital marketing.
B2B strategies
Marketing strategies definition for the business to business (B2B) segments with regard to pricing policies, sales team management, product portfolio and customer support.