Margarida Bajanca

Partner and Founder

“It always seems impossible until it’s done.”
— Nelson Mandela

Degree in Economics from Nova SBE. Post-graduate degree in CRM and market studies by Nova IMS and in management from Catolica Business School. More than 20 years of experience in consulting 15 of which in health and public sector. Margarida was a partner at Deloitte responsible for consultancy in these sectors. Experience in strategic projects, CRM, market studies, economic and feasibility studies, organizational transformation, PMO and costing and analytical models.

João Consiglieri Pedroso

Partner and Founder

“All that we are is the result of what we have thought.”
— Buddha

Degree in Management by Catolica Business School. Post-graduate degree in Finance from UCP. Professional experience of 20 years at GE Capital (GE Money, GE Fleet Services) as CFO, Business Development and Country Leader. Large experience in the financial sector, in areas of global management and business development (M&A, Partnerships, Sales, Strategic Markets). For more than 6 years João has been developing consulting activities, particularly focused on the financial and automotive sector, in process optimization (Lean, Six Sigma), risk management and Governance and Compliance models.

Sofia Mendes


“The only constant in life is change.”
— Heraclitus

Degree in Management by Catolica Business School. 25 years of experience in the telecommunications sector, at Vodafone, having worked as Marketing, Commercial and CRM Director, with experience in the B2B and B2C segments. Director of Strategic Marketing at CUF, (José de Mello Saúde). Sofia has extensive experience in digital transformation, innovation, marketing strategy, commercial, CRM and customer experience.

Sílvia Moreira

Associate Partner

“The mind that opens to a new idea will never return to its original size.”
— Albert Einstein

Degree in Management by ISCTE. 18 years of experience in consulting at Deloitte, 12 of which were focused on the health sector and with several players in the market: payers, providers, pharmaceutical industry and government agencies. From a functional point of view, Sílvia has experience in several domains, such as process optimization, operational efficiency improvements, costing models, purchasing and economic studies.

Alberto Silva

Associate Partner

“Whoever wants to be a leader first has to be a servant. If you want to lead you must serve.”
Jesus Christ

Degree in Industrial Electronics Engineering with a post-graduation in Industrial Engineering. Black Belt certified in Lean 6 Sigma and ScrumMaster. More than 10 years of experience as Senior Consultant, trainer and mentor, helping companies to improve their operational excellence in sectors such Oil & Gas, Construction and Industry. Vast international experience in training and roll-out of continuous improvement initiatives with strong focus on process optimization and its financial impact.

Filipa Pragana

Associate Partner

“Every second is time to change everything forever.”
— Charles Chaplin

Degree in Business Management from Instituto Superior de Gestão; Post Graduation: “Medicamento: As Dimensões do Valor”Catolica Business School. More than 20 years’ experience in the Pharmaceutical Industry, in 2 main areas: Business Intelligence and Market Access. Experience in market studies and data analysis for strategic decision, CRM and territorial management. Responsibility in areas of Pharmacoeconomic Strategy, Public Affairs, and institutional relationship management with the various stakeholders in the health area.

Rui Ferro

Associate Partner

“Man is the size of his dream.”
Fernando Pessoa

Degree in Electronic and Computer Engineering by IST-UTL; MsC in Time Series Databases by IST-UTL. IT Management Executive with 15+ years of achievement in leveraging technology to drive organizational growth, performance, profitability, business growth and Digital Transformation. Acts as a change agent, capable of orchestrating transformative business strategy through data-driven decisions. Champions innovation with a focus on developing cost effective, flexible, scalable solutions for business and organizational problems. Extensive knowledge of the healthcare insurance, healthcare benefits management services and financial sector (Bank of Portugal).

Marta Vasconcelos

Associate Partner

“The best way to predict your future is to create it.” 
– Peter Drucker

Degree in Management by Catolica Business School with a MBA by Nova SBE. More than 20 years working experience from which 12+ years on consultancy areas. Worked for Deloitte where she was Manager responsible for CRM, data quality and digital channels projects. Strong experience on process redesign and systems implementation in several clients from different sectors, in Portugal, Spain and Brazil. Over the last years she has been deeply involved in the Marketing and Business Development areas for the financial, insurance and fintech sectors.

Maria Mello

Senior Consultant

“All journey starts with a simple step.”
— Buddha

Degree in Systems Engineering and Information Technology by Minho University with a post graduation in e-Marketing by IPAM. Lean Six Sigma Black Belt certified. Consultant, trainer and coordinator of several projects in the continuous improvement and operational excellence areas applying LSS methodologies for different industries and sectors. Passionate for initiatives that generate impact on companies allowing them to increase their productivity and profitability.

Rita Cardoso

Senior Consultant

“Don’t think for too long, do it. But don’t do it for too long, think.”
— Confucius

Degree in Sociology from ISCTE. Post-graduation in Management with specialization in Marketing by INDEG/ISCTE. Certified in Six Sigma Black Belt. Certified trainer. Specialist in Lean and Six Sigma methodologies, having developed several projects in the financial, insurance and services sectors. Experience in the automotive sector and in the management of the implementation of CRM information systems and document management. Lean workshop facilitator.

Inês Miguel

Senior Consultant

“When nothing is right, everything is possible.”
— Margaret Crabble

Degree in Management by ISCTE and post-graduation in Tourism and Hospitality Management. 7 years of experience in strategy and operations consulting at Deloitte and 3 years of investment consulting at Venture Capital, in the tourism area. Experience in economic and feasibility studies, market entry studies, organizational transformation, process reengineering, PMO and tourism investment analysis.

Nuno Alves

Senior Consultant

“If I have seen further, it is by standing on the shoulders of giants.”
– Sir Isaac Newton

License Degree in Civil Engineering, 2002 and MsC Degree in Civil Engineering, in 2011, both by Universidade do Minho.Quality Engineering Specialization, 2018 by ISQ and Master Black Belt Certification in Six Sigma, 2020 by the International Six Sigma Institute. Operations Management specialist with +13 years of experience in management, consultancy and training in several industries, such as Construction, Electronics, Metal Work, Tooling and Automotive. Focused on value creation and continuous improvement. As trainer, certified coach and N.L.P. practitioner, strongly believes that motivated and trained people, together with well-designed systems and processes are the foundations for Operational Excellence.